A Gift Guide to Jellycat Toys in New Zealand

Jellycat is a trusted British brand that began in 1999. It's known for creating soft, high-quality plush toys with fun and unique designs. Over the years, Jellycat toys have become loved worldwide. In New Zealand, they’re just as popular — a top choice when it comes to soft toys NZ shoppers love. These cuddly toys make thoughtful gifts for kids, friends, and family.

With so many cute styles and characters, choosing the right Jellycat can feel a bit overwhelming. That’s where Ocare steps in. We’ll help you explore the best options in soft toys NZ has to offer. Whether you’re buying for a toddler, a teen, or a toy-loving adult, we’ll guide you in picking the perfect plush to match their age, personality, and interests.

What Are Jellycat Plush Toys?

Jellycat plush toys are soft, safe, and full of character. Each toy is made with high-density polyester fabric, offering a smooth, gentle feel that’s perfect for cuddling. The filling uses high-resilience PP cotton, which keeps the toy lightweight, huggable, and long-lasting.

These toys come in a wide range of styles, from classic animals to imaginative characters, and are available in many colours. Most importantly, Jellycat toys are designed with safety in mind. They are tested to meet international toy safety standards, including EN71 (Europe), ASTM (USA), and AS/NZS ISO 8124 (Australia/New Zealand). Unless stated otherwise on the label, they are safe for children from birth.

Who Are Jellycat Toys Suitable For?

Jellycat toys are suitable for all age groups, including newborns. Unless a product carries a specific age warning, it is considered safe for babies and young children. The soft fabric is gentle on sensitive skin, and the lightweight design makes it easy for small hands to grasp and cuddle. Every toy undergoes age-appropriate safety testing, and if a toy is not suitable for infants, this will be clearly noted on the product tag. We recommend keeping the tags for future reference — this helps gift-givers make informed choices and offers peace of mind to new or busy parents who value both safety and simplicity.

Why Are Plush Toys Beneficial for Babies?

Plush toys offer more than just comfort — they play an important role in a baby’s early development. The soft texture stimulates a baby’s sense of touch and encourages them to explore through grasping and handling. Familiar toy shapes can also provide a sense of security in new environments or during moments of separation, helping to ease anxiety and build emotional stability.

Interaction with plush toys supports the development of emotional expression and basic social behaviours, such as imitation and attachment. Over time, these experiences help babies form early emotional bonds and develop simple routines. A soft, safe, and easy-to-clean plush toy is not just a cute companion — it can be a valuable support in a child’s growth journey.

What to Consider When Buying a Jellycat Toy?

Check the Age Suitability

Some Jellycat toys may include small parts or unique materials that are not safe for children under three years old. Always refer to the product's age label before purchasing.

Choose the Right Size

Jellycat offers a range of sizes — from mini comfort toys to extra-large plush companions.

• Small sizes: Ideal for travel, everyday cuddles, or as comfort toys.
• Large sizes: Great for display, nursery decor, or special occasion gifts.

Buy from Trusted Sources

To ensure you receive a genuine and safe product, purchase only from official Jellycat retailers, the brand’s website, or reputable online platforms.

Review Cleaning Instructions

Most Jellycat toys are suitable for surface cleaning or gentle handwashing. Machine washing or tumble drying is usually not recommended, as it may damage the toy.

Consider the Recipient

Whether you're buying for a baby, a child, or an adult, keep their preferences and lifestyle in mind to choose a Jellycat that feels personal, safe, and practical.

How to Choose the Perfect Jellycat Gift Based on the Recipient

Choosing a plush toy as a gift becomes even more meaningful when you consider the recipient’s age, personality, interests, and how the toy will be used. Jellycat offers a wide range of styles to suit everyone — from newborns and toddlers to teens and adults.

Here’s a quick guide to help you find the right one:

Newborns & Babies (0–12 months)

Recommended: Soft bunnies, comforters

Look for gentle colours, soft textures, and small sizes that are easy for tiny hands to hold. Classic designs like bunnies with long ears make lovely sleep-time companions and are safe for infants from birth.

Toddlers & Early Walkers (1–3 years)

Recommended: Friendly animal plush toys

At this stage, children enjoy expressive faces and toys that feel like little companions. Choose plush animals that help support imaginative play and emotional development — think soft lions, cats, or dogs with playful details.

Birthday or Holiday Gifts (All Ages)

Recommended: Quirky food or everyday-themed plush toys

Fun, cheerful designs like avocados, ice creams, or coffee cups make excellent surprises. They're perfect for kids, teens, or adults with a fun sense of style and make memorable gifts for birthdays or special occasions.

Teens & Adults

Recommended: Larger plush toys or textured designs

Plush toys aren’t just for kids! Many older recipients love Jellycat’s comforting softness. Whether it’s for a graduate, a desk buddy at work, or a thoughtful self-care gift, a big, cuddly Jellycat toy can bring comfort and joy.

Where to Buy Baby-Safe Jellycat Toys in New Zealand?

Looking for something unique and heart-warming? Explore our hand-picked selection of Jellycat plush toys — soft, safe, and suitable for all ages. They're perfect as gifts for babies, children, or adults who appreciate a little softness in their day.

Shop online today and send a soft surprise their way. Not sure which toy suits best? Our friendly team is here to help — just reach out to us at admin@ocare.co.nz and we’ll be happy to assist with personalised recommendations.