Our Story

OCARE started with a simple idea: to make everyday shopping a little more joyful.

Founded in Auckland, New Zealand, we began online with a carefully selected range of products we loved and wanted to share. Over time, OCARE has grown into a destination for plush, collectibles, stationery, creative kits, gifts and lifestyle finds from around the world.

From a Jellycat that becomes someone’s favourite companion, to the excitement of opening a blind box, discovering a beautifully designed pen, or finding the perfect little gift — we believe shopping should be about more than simply buying something.

It should be fun to discover.

That idea shapes everything we choose. We bring together much-loved international names alongside new and unexpected brands, always looking for products that feel special, well designed and worth taking home.

FROM ONLINE TO IN STORE

As our community has grown, so has OCARE.

What started online has expanded into physical retail in Auckland, giving our customers a place to see, touch and discover our collections in person.

Our next chapter continues with ookii — our new retail concept created to bring everything we love about discovery, gifting and collecting together under one roof.

Whether you find us online at OCARE or visit us in store, the idea remains the same:

Find something you love. Discover something new. Take a little joy home.

Thank you for being part of our story.

OCARE NZ