Discover the Charming World of Sanrio in New Zealand

If you're a fan of adorable characters, you're likely familiar with Sanrio. This Japanese company is behind global icons like Hello Kitty, Cinnamoroll, My Melody, and many others.

These lovable characters have become a symbol of cuteness and positivity, spreading joy worldwide.

In New Zealand, Sanrio has captured the hearts of fans of all ages. From plush toys to stationery and collectibles, there’s a wide variety of products for every Sanrio lover.

We'll cover all you need to know about Sanrio in New Zealand, from the brand's history to where you can find its products and why people love it so much.

What is Sanrio?

Founded in 1960 by Shintaro Tsuji, Sanrio began as a small company in Japan selling accessories, including greeting cards. However, the company’s global success truly began in 1974 with the introduction of Hello Kitty. The simple yet charming cat character quickly became a worldwide phenomenon and the face of the brand. Sanrio’s appeal goes beyond just Hello Kitty. The company has created over 450 characters, each with its own unique story and personality.

Sanrio has stayed popular for over six decades thanks to its focus on "kawaii" (cuteness) and commitment to quality and creativity. The brand has successfully kept up with changing trends while maintaining cultural relevance. Sanrio offers a wide range of products, from stationery to home decor and clothing. Over time, it has continued to expand its collection of characters, staying fresh and appealing to fans of all ages.

Sanrio’s Presence in New Zealand

In New Zealand, Sanrio has carved out a special place in local pop culture. While many people may associate Hello Kitty with Japan, she has become just as iconic in New Zealand. The company’s influence has grown significantly in New Zealand, with official stores, retailers, and online platforms making it easy for Kiwis to enjoy Sanrio products.

Auckland’s Sanrio Paradise

The heart of Sanrio in New Zealand is undoubtedly the Sanrio Gift Gate in Auckland, also known as The Kitty Shop. Established in 1993, it is the first and only Sanrio store in the Southern Hemisphere. The store has a wide range of Sanrio merchandise, including plush toys, stationery, home decor, clothing, and accessories. For Sanrio fans in New Zealand, this is the ultimate destination to pick up all their favorite Hello Kitty and friends products.

Major Retailers Offering Sanrio Products

For those who prefer to shop both online and in-store, Ocare NZ is a fantastic option. With a wide selection of Sanrio products, including plush toys, accessories and limited-edition items, Ocare offers the best of both worlds. You can visit their physical store to browse in person, or shop conveniently from home through their online platform. No matter where you are in New Zealand, Ocare makes it easy to get your hands on your favorite Sanrio products.

Most Favourite Sanrio Plush Toys

Sanrio’s plush toys are loved by fans of all ages. From Hello Kitty to Cinnamoroll and My Melody, these characters bring joy to everyone.  

The Iconic Hello Kitty

Hello Kitty was created in 1974 by Yuko Shimizu. She quickly became a global icon. Her simple design and soft features make her easy to love. Unlike other characters, Hello Kitty’s lack of a mouth lets fans project their own feelings onto her. This made her relatable to everyone.

Hello Kitty represents kindness, friendship, and happiness. As a plush toy, she brings comfort and joy. She’s the perfect companion for children and adults alike.

The Adorable Fluffy Pup Cinnamoroll

Cinnamoroll, the cute white puppy, was introduced in 2001. His big ears, shaped like cinnamon rolls, add to his charm. His soft and friendly appearance makes him a fan favorite. Like Hello Kitty, Cinnamoroll represents kindness and joy.

His wide, floppy ears make him easy to spot. Fans love how soft and cuddly his plush toys are. Whether as a decorative item or a comforting companion, Cinnamoroll is a sweet addition to any collection.

The Sweet Pink Bunny My Melody

My Melody made her debut in 1975. With her pink rabbit ears and red hood, she has a soft and sweet charm. Her gentle nature makes her a comforting character for fans. My Melody’s soft pastel colors and innocent expression bring calm and peace.

Her plush toys are perfect for fans who enjoy cute and serene designs. My Melody’s kindness and warmth make her a beloved choice for any Sanrio lover.

The Fun-Loving Frog Keroppi

Keroppi is the energetic green frog introduced in 1988. Known for his wide eyes and big smile, Keroppi’s playful personality makes him stand out. Unlike other quieter characters, Keroppi is full of energy and fun.

His bright green color and cheerful design make his plush toys hard to resist. Keroppi brings a sense of joy and excitement to any collection. If you love lively characters, Keroppi is a must-have.

Other Beloved Sanrio Characters

In addition to Hello Kitty, Cinnamoroll, My Melody, and Keroppi, Sanrio has many other lovable characters.

• Bad Badtz-Maru is the mischievous penguin who adds a cheeky touch to any plush collection.
• Chococat is the curious black cat who loves technology and fun adventures.
• Little Twin Stars are the dreamy angelic twins, perfect for fans who love celestial-themed characters.

Each Sanrio character offers something special. With so many options to choose from, you can find the perfect plush toy to match your style, whether it's playful, peaceful, or somewhere in between.

Buy Your Sanrio Plush Toys Now

Visit Ocare Sanrio collection today to find a wide selection of Sanrio plush toys. There's no better place to shop for your favorite Sanrio characters.