Ocare Blog | Insights on Wellness, Skincare, and Childcare

If you have scrolled through social media or browsed our shelves recently, you have undoubtedly spotted a chubby, soft pink character with the most endearing, slightly clueless expression. LuLu the Piggy has completely taken over the designer toy scene, and here at OCARE NZ, these little boxes are flying out the door faster than we can stock them.

There is a very real reason why blind boxes and mystery toys have taken over the internet and our store shelves here at OCARE NZ. A recent deep dive into the psychology of this trend revealed exactly why we find these little sealed packages so incredibly irresistible.

A well-loved plush toy shows its history. The slightly flattened ear, the faded patch where a small thumb rubbed every night, the way the stuffing settles into the shape of a particular hug. These are not flaws. They are proof of devotion.

Toys are like little time machines. They have an amazing ability to take us right back to the simplest days of our childhood. The famous Victoria and Albert Museum has long showcased how toys perfectly reflect the culture and technology of their time.