Best Jellycats to Shop Now in 2025 (NZ)

The Jellycat Craze Across All Ages

Jellycat plush toys have taken the world by storm – and not just among children. Social media hype and collector communities have propelled Jellycats into a top toy trend.

With their irresistibly soft designs and quirky personalities, Jellycats offer comfort, nostalgia, and fun all rolled into one – appealing to parents seeking quality cuddly toys, collectors hunting rare designs, gift buyers looking for that “aww”-inducing present, and lifestyle shoppers wanting a cute decor piece.

The best part for Kiwis? You can join the Jellycat craze right here in New Zealand, as ocare.co.nz carries a fantastic range of these lovable 

We’ve curated a selection of the best Jellycats to shop in 2025 – from the classic Bashful Bunnies to whimsical Amuseables and other adorable animals and characters.

Read on to discover the trending Jellycat styles of the year, learn what makes each special, and find out who they’re perfect for.

Bashful Bunnies – Timeless Favourites

Jellycat’s Bashful Bunnies are nothing short of iconic. These ultra-soft bunnies, with their floppy ears and gentle expressions, have been a staple of the brand for years and remain best-sellers in 2025. Parents adore them as a first plush for babies, and older kids and adults often keep them as comforting lifelong companions. 

Available in an array of colours and sizes – from the classic beige or cream bunny to bunnies with floral-patterned ears (the Blossom series) and even seasonal editions like the Bashful Christmas Bunny. You can usually choose from a small cuddle size (~18 cm) up to an extra-large “Huge” bunny over 50 cm tall for the ultimate snuggle buddy.

Amuseables – Whimsical Food & Object Plushies

If you’re after something a bit quirkier, Jellycat’s Amuseables line has you covered. This series turns everyday objects and foods into adorable plush toys – all with cheerful smiles and little dangly corduroy legs. From fruits and veggies to household items, Amuseables are the conversation starters and Instagram/TikTok darlings of the plush world. They bring a dash of humor and cuteness wherever they go, which explains why older kids, teens, and even adults are obsessed with them.

Amuseable Avocado

A fan-favourite food plushie complete with a fuzzy “skin,” suede-like pit, and cute corduroy legs. Jellycat’s Amuseable Avocado is one of the most popular examples – “a veggie chum with a natty two-tone jacket… a squashy, suedey stone and jiggly cordy legs” as the makers say. It’s available in multiple sizes (small, medium, even huge) and perfectly captures what makes Amuseables special: it’s quirky, huggable, and irresistibly fun. 

Other foodie favorites

Look out for the Amuseable Croissant, Amuseable Toast with a pat of butter, a smiling Avocado Toast duo, Amuseable Banana, or the giggle-worthy Amuseable Coffee Cup – each plush turns an ordinary item into a lovable friend. Jellycat has even created a line of Amuseable desserts like a plush Fleurette Tart (Strawberry Tart) and Étienne Éclair which have become collectibles for their uniqueness. 

It’s not just food – the Amuseables range extends to plants and objects too. You might fancy a Silly Succulent (a plush potted cactus that never dies!), an Amuseable Rainbow with smiley clouds, or even Vicky Teapot and Fran Pancakes for a teatime set