Blind Boxes & Blind Bags

Why Blind Boxes Are Trending in NZ

Blind boxes have exploded in popularity across New Zealand, and it's easy to see why. In a world full of digital overload, there’s something refreshingly tactile and exciting about opening a real, physical surprise. Blind boxes offer a unique kind of joy that no app or screen can replicate.

For kids, they’re a mini adventure that every unboxing is an event. For adults, they bring a sense of nostalgia and the thrill of discovering a rare find. Plus, the wide variety of themes from cute animals and anime to classic cartoons and designer art toys.

New Zealand collectors love the hunt. Swapping duplicates, chasing full sets, and showcasing collections on social media has created a vibrant local blind box culture. Blind boxes are more than toys—they’re moments of joy, curiosity, and connection. That’s why they’re trending, and why you should give them a try!

How to Build Your Blind Box Collection

Starting your blind box collection is easier than you think—and way more fun than you might expect! Whether you're into anime figures, designer vinyl, or plush keychains, collecting blind boxes offers a fresh, exciting way to express your style and fandom.

First tip: start with a series you love. Maybe it’s Sanrio characters, kawaii animals, or retro cartoon throwbacks. Once you pick a theme, try grabbing two or three boxes from that set to start your collection off strong. Keep track of what you’ve opened and display them somewhere visible. You’ll be surprised how fast it grows.

Next, watch out for special releases or “chase” figures. These limited-edition characters are harder to find but oh-so-satisfying to pull. Got duplicates? No problem! Join collector groups online or trade with friends to complete your set.

Finally, shop from trusted stores like OCARE NZ to ensure authenticity and quality. We source our blind boxes from licensed distributors so you can build your collection with confidence. And with new series added regularly, there’s always something new to explore.

Ready to start your collection? There’s a world of mystery waiting—just open the box!